5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century 

5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century 

Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]

An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question is posed: Was it effective? […]

Why it’s Good to Be a Girl [National Conference Recap]

Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when they transitioned from school into […]

October Monthly Reading Round-Up — Proofreading Tips, Election Content, Apple’s Holiday Forecast, Marketing in the Advocacy Era

October has come to a close, and the PRSSA 2016 National Conference came and went in the blink of an eye. Between professional development sessions, socials and networking opportunities, it was easy to fall behind on current events and industry news this month. In case you missed anything, here are eight interesting articles that were published in October: 10 Proofreading […]

5 Things PR Pros Can Learn From the National Conventions

You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, “What are the national conventions event about?” A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a vote for the candidates and […]

Break Into Sports With Public Relations

[highlight]The PRSSA 2012 National Conference was held in San Francisco from Oct. 12-16. Over the upcoming weeks, Progressions will provide summaries of select sessions and insights from the presenters. Want to write your own recap of a session? Contact Editor in Chief Ashley Mauder at a-mauder@onu.edu.[/highlight] Kicking off the first round of professional development sessions at the PRSSA 2012 National […]