Why the Little Wins Matter in PR
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies
If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion is Apple TV+’s marketing campaign […]
5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century
Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]
