The Death of Mr. Peanut

For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public before a company officially gives […]

Four Things the Kardashians Can Teach Us About Good Public Relations

Four Things the Kardashians Can Teach Us About Good Public Relations

Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of Paper magazine wearing a necklace of […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]

Roll With Your Reputation [National Conference 2018 Session Recap]

Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part (products and services) and the […]

Creating Your Personal Brand

Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]