Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]
Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for a While After a year […]
BuzzFeed’s Viral Politics Editor, Benny Johnson, was fired after BuzzFeed executives discovered over 40 counts of plagiarism on the site, according to a blog on Politico.com. In the late evening on Friday, July 25, BuzzFeed Editor Ben Smith issued an online apology to BuzzFeed readers. “After carefully reviewing more than 500 of Benny’s posts, we have found 41 instances of […]
T-Mobile CEO Responds to Self-Created Crisis
Among the more recent public relations crises are comments made by T-Mobile CEO John Legere regarding his competitors. At a company press event on June 18, Legere shared his thoughts about AT&T and Verizon by making a comment that appeared more offensive than productive. While Legere is known for his extreme language, many in the audience and those who heard […]