September has arrived, and that means we’ve entered every public relations professional’s favorite time of year: Ethics Month. Ethics may never steal the show with a flashy demonstration or unexpected development, and ethics doesn’t usually make it into the news unless someone has violated them. However, these unwavering principles set the foundation for the public relations profession. Without them, we […]
I am sure some of you are wondering what exactly a public affairs public relations professional does. As a public relations associate at Lansing-based bi-partisan agency Lambert, Edwards & Associates (LE&A), I hope to give you a glimpse of what life is like inside the public affairs world. Generally speaking, “public affairs” means working with issues that affect the public. […]
As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]
