Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

This post is part of diversity series for Progressions. “Our generation will be the one hiring you someday,” my parents reminded me for the millionth time, slipping a final snippet of professional advice into our dinner conversation. We were discussing the controversial issue of tattoos and piercings in the workplace — and not making much headway — when I first […]

Looking Further Than Skin Deep

Looking Further Than Skin Deep

This post is part of diversity series for Progressions. Racial and ethnic diversity in the public relations field is paramount. Several agencies such as FleishmanHillard, Edelman, and PorterNovelli have programs dedicated to promoting racial and ethnic inclusion and celebrating individuality. But why should one need to know about other racial and ethnic groups? How does that affect public relations practitioners? […]

Diversity: Why Encouraging Differences Makes a Difference

Diversity: Why Encouraging Differences Makes a Difference

If you tend to avoid challenging conversations, awkward moments or uncomfortable situations, you’re not alone. Many people steer away from discussions about diversity because they want to circumvent the difficulty and discomfort these interactions often evoke. A high percentage of students I’ve asked about this issue agree that diversity is  important, but very few could easily articulate why or even […]

Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]

Ethics: Something to Celebrate

Ethics: Something to Celebrate

September has arrived, and that means we’ve entered every public relations professional’s favorite time of year: Ethics Month. Ethics may never steal the show with a flashy demonstration or unexpected development, and ethics doesn’t usually make it into the news unless someone has violated them. However, these unwavering principles set the foundation for the public relations profession. Without them, we […]