There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, Heineken just put out a […]
Session: Farewell Meeting and Keynote Address Presenters: Emma Finkbeiner, PRSSA 2016–2017 National President; Ty Rogers, Director of Corporate Communications, Amazon Recap: Delegates and non-delegates of PRSSA waited all weekend to hear from Ty Rogers, director of corporate communications at Amazon. Students wanted to know Rogers’ path, why he went the corporate route within public relations and how he got to […]
With graduation quickly approaching, it is finally time to take a leap of faith into the real world and search for jobs. For many students, this means trying to find job opportunities in a different state. This can be intimidating when you have no professional connections in the city you are going to. We spent the last four years networking […]
Session: State of the Society Address Presenter: Emma Finkbeiner, PRSSA 2016–2017 National President; Joe Truncale, CEO, PRSA Recap: PRSSA is striving to grow, which is why our goals are the key to success in every Chapter. PRSSA’s new goals include reputation, thoughtful leadership and service. While you might think these goals are just phrases, they lead to significant numbers, successful […]
In the third installment of the “Life After College” webinar series, Ray Kotcher, Fellow PRSA, senior partner and chairman at Ketchum, facilitated a conversation with Ron Culp, Fellow PRSA, professional director of DePaul University’s public relations and advertising graduate program. The conversation centered on how to build a strong LinkedIn profile to complement your resume when you begin the job […]
Thank you to everyone who participated in our Mentorship Twitter chat. Specifically, we’d like to thank our co-hosts Brian Price (tweeting from @BrianDPrice) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — Mentorship” on Storify]
Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]
As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]
Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]
Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career Services Sarah Dougherty Recap: Trust […]
