![Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]](https://progressions.prsa.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-13-at-4.12.34-PM.png)
On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the various internships and jobs he […]
To all the graduating students out there … Congratulations on your graduation! Starting your career is an exciting and nerve-wracking time, and PRSA is here to help you transition from student to professional. You are the future of our profession! Your first step toward professional success is to join PRSA’s vibrant community – it’s the world’s largest organization for communications […]
![The Art of Conflict and Crisis [National Assembly Recap]](https://progressions.prsa.org/wp-content/uploads/2018/05/Screen-Shot-2018-03-29-at-3.46.33-PM.png)
Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The process to successfully navigate a […]
Looking for an organized way to plan a professional PR event without forgetting anything? Follow this 10-step guide to ensure you include every necessary aspect in your plans. This will blow your client away and help to ensure that you achieve all of their goals. Public Relations is a process so you need to have a plan. The first step […]
As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I took full advantage of; however, […]
Greetings from the first ever PRSSA International Regional Conference in Lima, Peru! This conference, held from April 19-20, was one that truly embodied the South American spirit while maintaining public relations principles. From the technological set up, to the Peruvian style lunches, to the presenter tables set up outside the conference theytruly delivered a conference unlike any we have seen […]
To All Incoming PRSSA Presidents, I didn’t decide to run for President of my Chapter until the deadline to submit our names to the ballot — but I am so glad that I did and have had the opportunity to lead my Chapter this year. I have grown so much because of this role and know that the skills that […]
As a marketing major and graduate, my pursuit of the Certificate in Principles of Public Relations was an enriching and rewarding experience, which provided me with a deep foundation in methodical thinking and an understanding of strategic communications. This knowledge has enhanced my ability to interact and engage others through meaningful and efficient messaging. More than ever, inundated with information at […]
Congratulations! You’ve made it this far, but this isn’t the end of your journey yet. There are three major things that you will need to have a strong career – Knowledge, Credibility and Confidence. Here’s how getting the Certificate in Principles of Public Relations can help build your foundation for a more successful career. Knowledge Let’s face it, you’ve slept […]
Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1) Check out the live music scene Austin is known […]
