Recruiting new members for your Chapter may be difficult but it is not impossible. It is essential to take the time and energy to recruit members because PRSSA’s mission is to help students grow personally and professionally through three pillars: enhanced education, broaden professional network and the launching of one’s career. With this in mind, our duty as board members […]
With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]
Not that you need the reminder, as I’m sure you’re currently experiencing it but when it comes to your career everyone is full of advice. From where to apply to what events to attend, it’s an endless sea of “you should’s” and “remember to’s.” It comes from a genuine place of wanting to help you avoid some hard-learned lessons. However, […]
We’ve all been there as public relations students. Internships ― the dreaded responsibility that we are usually required to participate in. However, internships can truly be one of the best parts of your college experience. Unlike the educational experience in the classroom, you are given adult responsibilities in the workplace. This can help you gain confidence in your abilities, build […]
This blog was originally posted on Platform Magazine. Read it here. Out-groups and in-groups are part of everyday public relations and while the in-group is usually the easier of the two to work with, both are extremely valuable to the success of a company. In order to understand the value of the out-group, we must first discuss what an out-group […]
Although Ethics Month has passed, it is not uncommon for an array of crises concerning ethical implications for communicators to break on a weekly basis. I decided to chat with crisis communication and ethics expert Dr. Julia Daisy Fraustino to get her take on the topic and discuss a new ethics model she created. Q: How do you define crisis […]
Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to pitch a communication plan. This […]
Finding an internship in college can be slightly overwhelming; it is one of the first times you have had to think seriously about what life after college will look like. Personally, I was hit with this overwhelming feeling during the middle of my sophomore year of college. I knew event planning and building relationships with people was something that I […]
Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s 2017 Trust Barometer reported that […]
The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace a brand needs sub-brands and […]
