Storytelling has always been at the core of who I am. As the storyteller in my family, I’ve spent years weaving narratives that bring people together and leave lasting impressions. It wasn’t until I explored storytelling through a professional lens that I truly began to see its transformative power — especially in the world of public relations. One of the […]
If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion is Apple TV+’s marketing campaign […]
El programa FINN Partners for Diversity es una oportunidad increíble que permite a los estudiantes obtener una visión de lo que puede ser trabajar en una agencia global de marketing. Es una excelente manera de determinar si la vida en una agencia es adecuada para ti. Los participantes tienen acceso a diferentes paneles, se reúnen con mentores, reciben revisiones de su currículum […]
The FINN Partners for Diversity Program is an amazing opportunity which lets students get a glimpse of what it can be like to work in a global marketing agency. The program is a great way to determine if agency life is right for you. Participants are exposed to different types of panels, meet with mentors, get their resume reviews by […]
Como estudiante interesada en sumergirme en el mundo de las comunicaciones, mi experiencia en el PRSSA x FINN Partners for Diversity Program me brindó un espacio para explorar ideas y aprender de otros compañeros de PRSSA y líderes de la industria. Una actividad en particular, una sesión de lluvia de ideas, me dio la claridad y confianza necesarias para perseguir […]
As a student looking to dive into the world of communications, my experience in the PRSSA x FINN Partners for Diversity Program allowed me to explore ideas and learn from fellow PRSSA peers and industry leaders. One activity — a brainstorming session — gave me the clarity and confidence to pursue my interest in healthcare communications. As communications students, we […]
La accesibilidad y BEDI (pertenencia, equidad, diversidad e inclusión) no son sólo conceptos de los que hablar. Son profundamente personales y humanos. Sin embargo, nuestra comprensión de estos temas a menudo está moldeada por nuestras propias experiencias y las personas que conocemos. Para mí, mi relación con mi hermano menor, que está dentro del espectro autista, determinó gran parte de […]
Accessibility and BEDI (belonging, equity, diversity and inclusion) are not just concepts we talk about. They have a profound effect on human lives; yet our understanding of these topics are often shaped by our own experiences and the people we meet. For me personally, my relationship with my younger brother, who is on the autism spectrum, has been a cornerstone […]
In recent months, social media content has been influenced by two things: political conflict and what your favorite influencer has to say about it. More of today’s issues, no matter the content, must be fed through the internet’s perspective. The Edelman Trust Barometer of 2024 tells us about the significant decline in trust in media and government. A common sentiment […]
For the 18th consecutive year, Boston University’s PRSSA Chapter is thrilled to host the Northeast District Conference. 2025 PR Advanced: Find Passion in the PRofession, will be hosted on February 22, 2025, at Boston University’s Photonics Center! In a fast-paced and ever-changing world of communications, students often face challenges finding their place as they enter the workforce. Through this year’s […]
