In February 2020, I was a thriving high school senior about to go to my first prom and start studying for my Advanced Placement exams. I maintained a 4.0 GPA while lettering in three sports and being a co-editor of the yearbook, and I could still be in bed by 11 p.m. When I heard we might get a few […]
The FINN Partners Program for PR and Diversity focuses on educating and training both new and existing employees on the significance of diversity and inclusion while providing guidance on how to effectively implement these principles in their work. The program aims to actively engage with the broader PR industry by sharing best practices, stories, and thought leadership, inspiring others to […]
The PRSSA Chapter of the Universidad de San Martín de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event — aimed at students, graduates, and faculty members in the field of communications — will focus on the changes brought about by digitalization in […]
Many amazing moments were at this year’s Leadership Assembly in Scottsdale, Arizona. From the outstanding guest speakers, panels, workshops and mixers; leaving without becoming a better public relations professional was almost impossible. That being said, there are many takeaways, none more important than the value of creating and nurturing a network. Here are a few tips from a PRSSA senior’s […]
In March, PRSSA and FINN Partners hosted “Partners for Diversity: A PR & Marketing Career Preview.” Around 60 PRSSA members from all over the globe were a part of the program. Participating in “Partners for Diversity” was a fantastic experience. I was able to learn more about the inner workings of a global communications agency, connect with peers and professionals, […]
Like most typical college freshmen, I, too, had hopes and dreams of landing my “dream job” at one of the top public relations agencies in the world. I must have applied to every possible internship that mentioned public relations and marketing in the job description, praying that I’d wake up the next morning to an email with confetti emojis. Now, […]
ABOUT THE VP OF MEMBER SERVICES: What is your role? I currently serve as the Vice President of Member Services for PRSSA National. In this role, I oversee PRSSA membership opportunities and various aspects of helping students maximize their time in PRSSA. For example, I host a monthly membership webinar for new PRSSA members, helped create a membership campaign at […]
The idea of artificial intelligence (AI) can prompt images of robots who cater to our every whim — like in The Jetsons — or human-like entities that take over the world — like in I, Robot. So where is the technology now, and how does the call to pause AI development impact the communications industry? ChatGPT is an AI-powered language […]
This past March, California State University, Fullerton’s PRSSA Chapter collaborated with four other Chapters in Orange County, California to put on a crossover event for all our members. The event took place at Reveille headquarters and consisted of a short brunch, agency tour and presentation on Gen Z by the director of marketing at Taco Bell, Matt Prince. The inspiration […]
On Sept. 8, 2022, our PRSSA Chapter at Jacksonville State University collaborated with the National PRSA Board of Ethics to host the iconic Lilly Ledbetter to speak about the ethical implications associated with her campaign for the Fair Pay Act, which was signed into law on Jan. 29, 2009, as the first piece of legislation passed under President Obama’s first […]
