Editor’s Note: To commemorate PRSSA and PRSA Ethics Month, PRSSA is running a series of posts on important ethics issues facing students and young professionals in public relations. An archive of PRSSA ethics-related posts can be found here. You can also read ethics-related PRSA posts on the PRSAY blog. As a way to reward and honor Chapters committed to ethical […]
Editor’s Note: To commemorate PRSSA and PRSA Ethics Month, PRSSA is running a series of posts on important ethics issues facing students and young professionals in public relations. An archive of PRSSA ethics-related posts can be found here. You can also read ethics-related PRSA posts on the PRSAY blog. We’d like to thank everyone who participated in the September PRSSA […]
In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]
This is brought to you by the Vice Presidentof Advocacy, Brandi Boatner: Disclaimer: PRSSA is a non-partisan organization In the political arena, there are ethical considerations, actions and consequences political candidates must constantly face. How can public officials and political candidates maintain a commitment to ethical decision making? One suggestion is for them to adopt an ethics code. A unique […]
The following post is brought to you by Brandi Boatner, vice president of advocacy: The recent news stories involving ethical issues in the National Basketball Association, National Football League, Major League Baseball and professional cycling are threatening the reputation and integrity of their respective sports. The recent scandals have been ethical and moral nightmares for the commissioners and presidents of […]
Making mistakes is a part of life. It’s important to learn and grow from them. It can give us motivation to do better and move forward. We may get second chances in certain situations but when it comes to work we may not. Your boss may not be happy with your mistakes and choose to fire or suspend you. As […]
I’ve learned a lot about public relations in the classroom. I’ve memorized the RPIE model, the five strategies of Benoit’s image repair theory and PRSA’s ethical values. I know the definition of public relations by heart. As much as I’ve learned in a classroom setting, I’ve found the most practice in an unlikely setting. By serving as the president of […]
Chat GPT has taken over the news cycle, often described as a tool taking human jobs or leading people to laziness. The platform’s writing capabilities have been compared to human capabilities when writing blog articles, university papers and press releases. Whether you are an avid user, ambivalent, or afraid of it, Chat GPT is not a threat to public relations […]
This past April, a number of leaders from PRSSA Chapters around the country and also some international Chapters came together for the 2023 Leadership Assembly. Throughout the weekend, student leaders heard from a variety of speakers. One of the events the students attended was a leadership training session featuring Ray Day. Day is the vice chair at Stagwell. Before coming […]
It took ChatGPT two entire minutes to write a two-page paper on AI’s effects on public relations. In comparison, it took me two hours to research, an hour to conduct an interview and another two hours to actually write up this same topic. While the artificial intelligence version lacked my personal charm and “human touch,” the capabilities and rapid growth […]
