The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the world to discuss how we […]
Ever wondered why Budweiser’s “Wasssup” campaign is one of the most iconic campaigns of the 21st century? Or why Nike’s “Just Do It” campaign is still one of the most memorable marketing campaigns although it was launched as far back as 1987? If you think integrated marketing communications (IMC) is not such a big deal, think about all the enormous […]
When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I met with UofSC’s PRSSA Faculty […]
In a perfect world, students would complete a paid internship in their junior or senior year of college and then receive a full-time offer from the employer they have been working for. But that’s not always the case for students majoring in public relations. In several cases, PR internships are unpaid. While it’s true that unpaid internships are in decline […]
Finding an internship — or even a job — during the COVID-19 pandemic has not been easy. I’m still trying to find my first internship as a junior. With all of this in mind, one has to wonder, “how do you stay calm in this situation?” “I need an internship to graduate college, so what can I do?” Below are […]
The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems from being involved in 1804 […]
As rising public relations professionals, we are always looking to continue our professional development and further enhance our brand. This year the ongoing COVID-19 pandemic has caused a major disruption for many, and our industry is no exception. Many students have seen internships canceled and recent graduates are facing the tall task of finding a secure job during the worst […]
“You need experience.” Many young communication professionals have heard these three words. It’s true. Entry level positions and even some internships require past experience to be considered. There is nothing wrong with requiring previous skill, but finances and other factors may exclude diverse talent from having relevant experience on their resume. New York, Chicago, Los Angeles, Dallas and Philadelphia are […]
Whether it be working a part-time job for extra cash or juggling multiple gigs in order to help your family or even working for enjoyment, people don’t always have a job in their career field. However, amidst pressure to gain real-world experience and hone the necessary skills for a communications profession, many may feel like their current work experience is […]
In a time of racial crisis, how should companies respond? This ongoing conversation reached a new peak in June with the death of George Floyd and the ensuing protests across the country. As professional communicators, we must be at the forefront of these conversations within our organizations to ensure every public has an equal voice. In an effort to […]
