As a rising senior, I’ve grown to enjoy books that make me feel more prepared for life after college. ‘The real world’, as we like to call it. One day this summer, I found myself roaming through the local Barnes and Nobles in search of an enlightening tale on how to be successful. When I saw ‘The Only Book You […]
“The currency of real networking is not greed but generosity.” I believe this quote to be true. Over the past month, I have experienced it firsthand. Like many college students, I began applying to numerous internships before my spring classes even ended. Unfortunately, I was not hired, and I was left wondering how I was going to utilize my summer. […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
A wise professor once told me, “Your network is your net worth” and “to be effective in publicity, consider PR to stand for personal relationships.” Any PR hopeful worth their salt knows that public relations is a relationship game. That’s why we go out of our way to join organizations like PRSSA/PRSA; we don’t just value the learning experiences; we […]
Communication is often one of the first concerns students who study abroad have. Language is such a big part of experiencing a culture that it may completely isolate an outsider. While it is true that understanding the language is a critical part of communicating, learning how to correctly pronounce parmesan or bruschetta is much easier than relearning effective mass communication […]
Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year. Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]
Podcasts have been rising in popularity for years now and celebrities are hopping on the trend. Actors are switching to the role of the viewers by hosting their own podcasts as they rewatch their shows episode by episode. Others use their podcasts to interview fellow cast and crew members about their time on the show and their current projects. These […]
Your personal brand is how people know or perceive you professionally, perhaps before they even meet you. It’s what people say about you when you’re not in the room. I am a tremendous advocate for personal branding, and I believe that it is one of the first things you should begin to develop when thinking about your career. Here are […]
What You Could Be Doing This Summer to Improve We’ve all been there — it’s summer, classes are out and you want to continue building your resume. If you don’t have an internship, what else can you do? The options for online learning opportunities are endless, but which ones are worth your time? I’m here to help. It’s important to […]
Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]
