Networking is an important part of any PRSSA Chapter. Networking can take shape in many forms from internal events to attending National Conference. How can you be sure to maximize these opportunities for your members? Make sure to stay organized, follow the guidelines below and utilize the resources already available to you. These resources include alumni, past speakers, connections made […]
Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
Why did you choose to go to college? Maybe because your parents made you. Maybe to broaden your horizons. Maybe because you wanted to gain some “life 101” skills while avoiding the real world. While these are all valid reasons, I hope you chose to go to college mostly because you wanted to prepare yourself in knowledge and character for […]
It’s time to cheers to the new year: 2016. But before you do, catch up on some reading with the Progressions Monthly Reading Round-Up. Below are eight interesting articles you may have missed: 1. Oh no! Steve Harvey crowns wrong woman Miss Universe Author: Carly Mallenbaum Publication: USA Today We couldn’t do a final reading round-up of 2015 without mentioning this […]
Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive communication, speech writing, social media […]
Greater Fort Lauderdale is hot! Move over, snowbirds. Greater Fort Lauderdale (in Broward County, Miami’s neighbor to the north) has earned its spot as vibrant place for young professionals A bit more relaxed than Miami, Greater Fort Lauderdale is a bustling city with a spirit all its own. Not surprisingly, the city adopted “Sunny” as a theme to its marketing […]
If you have ever wanted to know more about the different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, professionals will answer questions about their specific subcategory of the industry. Our seventh post in this series was […]
One of the hardest parts of leading a PRSSA Chapter, big or small, is encouraging members to take advantage of their PRSSA benefits, attend PRSSA events and create a social community within the Chapter. There are many ways to hone in on your Chapter’s strengths to do just this. At Indiana University, we decided to try something new to create […]
Event: Get Off the Bench: Sports Public Relations Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. […]
The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here are some tips to effectively […]
