August Monthly Reading Round-Up — Golin’s New CEO+ Structure, Layering Content Effectively, Fall Issue of FORUM

The fall semester is about to begin, which means it’s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 1. Fred Cook Moving Upstairs as Golin Opts for ‘CEO+’ Structure […]

National Conference Twitter Chat Recap: Countdown to Conference

Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “National Conference Twitter Chat […]

Intern Talk: How to Maintain Relationships Formed During Your Internship

The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best ways to keep in touch […]

Understanding the Role of Diversity

Diversity Month is a month dedicated to celebrating and embracing diversity within PRSA and PRSSA. In an effort to understand more about the role of diversity in organizations, I contacted Dr. Cheryl Jenkins, associate professor and graduate coordinator at the School of Mass Communication and Journalism at The University of Southern Mississippi and co-author of ”Race and Media: Critical Perspectives.” “When […]

4 Takeaways from Game of Thrones

Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The “Red Wedding” is a result […]