In my first meeting as a member of the PRSSA Texas Christian University Chapter, I remember being told that membership would help me grow personally and professionally as I prepared for my career in public relations. As I’m now enjoying an exciting tenure as the summer intern at PRSA headquarters in New York City, I realize I had no idea […]
As someone who has worked in three different agencies and witnessed the hiring process change and develop during the past three years, I wanted to offer some advice to those applying for internships with public relations agencies. To properly disclose, this post is based on my perspectives, as well as those in my network. This is by no means absolute […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]
During college, we all face challenges and obstacles. Finding jobs and internships, working hard in classes, and staying active in PRSSA all put a lot of pressure on us. Don’t you wish there was someone who successfully went through what you did who was willing to help you out? One of the most lasting benefits of PRSSA is the opportunity […]
The following is a guest post from Courtney Vaught, a Boston public relations professional and PRSA New Professionals Section member-at-large. You can read more about the PRSA New Professionals by checking out their blog. If you’re like every other college student, you probably use Facebook to write funny comments on friends’ walls or to post pictures to keep memories alive. […]
The Pew Research Center for the People & the Press recently released a report detailing how Americans view the media in different categories, including accuracy and bias. In short, the 2009 report revealed that Americans have very negative and pessimistic attitudes toward the media. The number of people who trust the media are continuing to fall, as this report shows. […]
By now, most of us have started classes and with it, purchased hundreds of dollars of books. As you stare at the thousands of pages you will be assigned to read this semester, why not mix in a few picks of your own? Below are three books I highly recommend you read if you haven’t yet: Groundswell Charlene Li and […]
Mark Taylor, a recent graduate from Florida A&M University and PRSSA member, wrote in to ask if the public relations profession has lost its true value. Here’s what he had to say: As it stands, the average person seems to think of public relations as either being a spin-doctor or being just like marketing. This attitude exists not only with […]
This is a guest post from Jarrett Cocharo, a senior at the University of Alabama and PRSSA member. Jarrett is also the PRSA summer intern, which he earned through a PRSSA award. Have you had one of those life moments where you can recall every single detail? You remember the smell of the room, the people around you, what was […]
