According to the Merriam-Webster dictionary, a mentor is “a trusted counselor or guide.” However, a mentor is so much more. Through my experiences, both as a mentor and mentee, the relationship you craft with this individual goes beyond that. This person becomes a coach, cheerleader, adviser, confidant and, hopefully, a friend. My mentors have led me to career opportunities, pushed […]
The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors to businesses and organizations that […]
Breaking into the real world is a lot less like a break-in and a lot more like a lonely drop off. Learning how to navigate the professional world, work culture, workplace competition and your actual job duties can be challenging. Lucky for me, I’m surviving it all so here’s a few tips and some truth for the future new pros. […]
When we are about to graduate, we start to ask ourselves: what am I going to do from now on? As members of PRSSA, the answer to that question is public relations. But once we start college to become a professional, we realize that studying isn’t enough. Even though authors, such as Wilcox, Bernays or Grunig, are a key to […]
I quit my job last month. It was a great job, too — decent pay, plenty of learning opportunities, amazing people to work with. So why did I quit? Because I’m a public relations student. How I got here. I’m currently a senior studying public relations at The University of Alabama. I count my blessings every day for being able […]
The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the pipeline to interfere with sacred […]
Join us as we celebrate PRSSA’s 50th anniversary, as well as all of its history. Test your knowledge with the questions below!
I love Taylor Swift and I love public relations. Luckily for me, Taylor Swift is great at public relations. Unless you live under a rock, you know that Taylor Swift is set to drop her new album “Reputation” in mid-November. What makes this album truly unique is her album release campaign. In the past, Swift has mirrored almost everyone in […]
With the PRSSA 2017 National Conference approaching, I have been giving a lot of thought to what clothes I will take, how many resumes I will print and what books I will bring to read on the plane. I love to read and have been trying to squeeze time in to read books relevant to the PR industry. I’ve read […]
As a diligent public relations student nearing graduation, you’ve likely served as a member in your PRSSA Chapter, completed an awesome internship at a local agency and have maybe even done your share of networking at industry conferences. But it’s no secret how competitive the entry-level job market can be. You’ve put yourself ahead of the hiring curve by doing […]
