How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]

From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]

From Athens to APCO: Bridgens Continues to Serve the Society

Gary Bridgens is a New York-based project consultant at APCO Worldwide, where he supports clients across a variety of industries with issues management and corporate communications strategy. Prior to working for APCO, Bridgens completed internships with a boutique integrated communications agency, a Washington, D.C.-based trade association and Ohio Gov. John Kasich’s campaign for president. Bridgens is a recent graduate of […]

Same Language, Different Strategies: What It’s Like to Work in the UK

Graduate programs for international public relations are few and far between and while I’m not an expert when it comes to international public relations (or an expert when it comes to graduate school…), I’ve discovered that programs are rare because international communications is a skillset that is only perfected by experience. As a recent public relations graduate with a desire […]

Ending the Stigma on Mental Health

The stigma behind mental health is increasing with the number of individuals who have these conditions, and there is a serious lack of education about it. As of right now the mental health definition among the public is in bad shape, and who better to fix this reputation than public relations students? “Mental health includes our emotional, psychological and social […]

What I Know About PR Now

Before I began my major in public relations, my knowledge of the industry stemmed from what I had seen from television shows such as “Sex in the City” and “Scandal”. From these shows, I learned that public relations is a solution-orientated field with fabulous, strong and independent women. These were the women who worked in front and behind the scenes […]