One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]
When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions for PRSSA. A Brief History […]
The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. The relationship between PRSSA and […]
This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]
We all know what it’s like to sit through classes that don’t seem to connect with our careers. There comes a time when students have exhausted their opportunities for classroom learning and must make their entrance in the real world. Professors have experience, but no one can give practical advice like those who work in the field on a daily […]
The transition from college to the real world can be really scary You now have to worry about paying bills, finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent organization. PRSA was chartered in […]
For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the Midtown Voice, which promotes the […]
Growing up, I remember one of my family’s favorite games to play at the dinner table was “the person game,” commonly known as Guess Who. The game starts with a single player thinking of a person while other players ask yes or no questions to try and discover the identity of the person the player has in mind. As a […]
You’ve put in the work, you’re finals are in and graduation is finally right around the corner. You’re making your post-grad to-do list and checking it twice. Joining PRSA as an Associate Member should also be at the top of your to-dos. Why Join PRSA? As a graduating PRSSA member you likely already know that being a member of PRSA […]
