This March, public relations students representing PRSSA Chapters from across the Americas will travel to Portland, Oregon, for the PRSSA 2015 National Assembly. At this annual event, members gather to make decisions about the future of the Society, elect a new National Committee and review the Bylaws. The Assembly draws in a smaller, more intimate group than National Conference, allowing […]
Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and defining unique characteristics. According to […]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]
Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting with recruiters. “I was excited […]
Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do and what not to do […]
Session: Around the World and Back: International PR Moderator: John Trybus, APR, The British Embassy Panelists: Liselle Yorke, Grameen Foundation; Amber Khan, Women for Women International; Laura Rusu, Oxfam America Recap: According to Amber Khan, the most pressing international issues right now are global groups such as ISIS and the impact they have on women and children. The use of torture, gender-based violence against […]
Session: Welcome and Keynote Address Presenter: Pam Jenkins, Powell Tate Recap: Pam Jenkins started the keynote address with inspirational words as she challenged members to change the world. Jenkins, president of Powell Tate, went onto to explain why the public relations field is a good choice. The world needs public relations because it is fundamental to everything an organization does, […]
Session: How I Met My Mentor Presenter: DePaul University PRSSA Recap: DePaul University PRSSA morphed popular TV show “How I Met Your Mother” into an entertaining and informational session on how to meet and cultivate relationships with mentors at different stages in your undergraduate career. The students told the story of how Chapter President Grant Myatt, playing the role of Ted […]
Thank you to everyone who participated in our October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, the PRSSA 2014 National Conference Committee (tweeting from the @PRSSANC account) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Join us on Oct. 28 at 9 p.m. ET for the next PRSSA Twitter […]
You’ve printed your business cards, updated your resume and purchased your flight tickets. It’s official — you’re going to the PRSSA 2014 National Conference. Even though you’ll be busy attending amazing sessions and learning about the profession, you’ll also have some free time to do some sightseeing. Wondering where to start? Here are a few ideas: 1. Smithsonian Museums In […]
