What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]
You created a student-run firm. You have a solid infrastructure within the firm, including a mission statement and position breakdown. You have set clients and from them great case studies of how to run a firm. But, you have no idea how to take your firm to the next level. By applying for National Affiliation your student-run firm has the […]
Every Chapter has them; yet, no Chapter knows exactly what to do with them. They’re the members who attend an occasional meeting but never seem to get further involved. How can you motivate your apathetic members to tap into their potential and make the most of their own membership? It is about showing what you can give to them! To […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
You are standing by yourself in an elevator at the PRSSA 2011 National Conference when the doors open and a lone man walks in next to you. You immediately recognize him as one of the Conference keynote speakers. You have about two minutes to make an impression. If you try too hard, you will make a fool out of yourself. […]
Ready to learn the proper way to create an annual plan to guide your Chapter to success? These steps and examples will help you develop a plan for the year. For those who have taken a public relations campaigns class, this may look familiar. For those who have not, or for those who need a refresher, here is a simple […]
Recruiting new members can sometimes be a challenge, and with the new school year coming up, it’s probably crossed your minds. Do not fret! These are some basic and simple ideas that can be adapted to work with any Chapter. 1. Go to ALL communication classes Visiting a class is a great recruitment tactic. It’s important to not just visit […]
Congratulations on your decision to attend the PRSSA 2011 National Conference in Orlando, Fla.! Some of you have been preparing for Orlando since before leaving last year’s Conference. You’ve followed conference updates on Twitter and Facebook. You’ve decided on flights, hotel roommates and what sessions to attend. You’ve even resolved one of the biggest topics of debate for many PRSSA […]
During the summer months, I encourage everyone to start planning for the future and begin making strategic moves in your Chapter. As your Chapter begins planning for the next semester, start thinking about decisions that will have an effect on your Chapter in the future. One thing that we, as leaders, need to consider is how to strategically grow our […]
