5 Tips to Enhance Your Chapter’s Outreach and Member Recruitment

5 Tips to Enhance Your Chapter’s Outreach and Member Recruitment

The start of the fall semester symbolizes a period of exciting change for all PRSSA Chapters. While many Chapters experience leadership and membership changes from the previous year, they are welcomed with the opportunity to recruit new students to join PRSSA. Although new member recruitment and outreach can be fun and rewarding for your Chapter, increasing membership requires focused attention […]

Tips For Effective Conference Networking

Tips For Effective Conference Networking

Attending the PRSSA International Conference is one of the best steps a public relations/communications student can take to prepare for their career. I had the opportunity to attend ICON in 2021 and 2022 and, without a doubt, I wouldn’t be where I am today if it weren’t for everything I learned and everyone I met at the Conference. I’m sure […]

The Best Public Relations Practice is to Stay Away From Public Relations

The Best Public Relations Practice is to Stay Away From Public Relations

Okay, not really. But there are a lot of missed opportunities when public relations pre-professionals and professionals ignore other disciplines.  Diversifying your worldview. Communication and PR-focused education and resources give professionals and pre-professionals the outlets and technical skills to effectively communicate and organize messages. But other disciplines can help with understanding audiences that PR professionals are trying to reach.  One […]

Inspirational Quotes from Emerging Leaders

Inspirational Quotes from Emerging Leaders

In April, I was honored to attend the PRSSA 2023 Leadership Assembly in Scottsdale, Ariz. The event hosted two official representatives from each Chapter and allowed us all to grow our individual leadership abilities.  One session I found particularly interesting was “Emerging Leaders.” It was an extremely engaging experience that provided various perspectives on leadership. Many of the skills that […]

More than a Clothing Brand: Happiness Project

More than a Clothing Brand: Happiness Project

Jake Lavin is fighting against the stigma surrounding mental health with his successful clothing brand — Happiness Project. Lavin founded the company in 2017 as a Junior in high school after one of his classmates lost his battle with mental illness. Through his heartbreak, Lavin created a brand that donates to mental health organizations, provides educational resources and fosters an environment for difficult conversations. […]

Social Media Management for Niche Audiences

Social Media Management for Niche Audiences

How do you manage social media for a niche audience with limited content, resources and support?  In April 2022, I was thrown into the world of social media management. I was named the social media coordinator for the Division I Manhattan College Jasper Dancers. Going into my third year as a team member, I was excited to be a part of sharing the talent, strength and determination […]