Ignorance is NOT Bliss in Public Relations

Ignorance is NOT Bliss in Public Relations

“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better.  Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]

How Brands Can Reach Gen Z Every Holiday

How Brands Can Reach Gen Z Every Holiday

The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]

“Hope This Blog Finds You Well” — Informal vs. Formal Language

“Hope This Blog Finds You Well” — Informal vs. Formal Language

As the old saying goes, the pen is mightier than the sword. When it comes to writing, the possibilities are endless. A blank piece of paper is your canvas, and the pen is your paintbrush. A true work of art will powerfully emphasize your message’s meaning and impact on the target. However, when crafting a work of, it’s important to read the room before you write […]

Scripps PRSSA Shares Its Secrets on How To Be an Outstanding Chapter

Scripps PRSSA Shares Its Secrets on How To Be an Outstanding Chapter

Ohio University’s Hugh M. Culbertson Public Relations Student Society of America Chapter received the 2020–2021 Dr. F.H. Teahan Award for Outstanding Chapter during the 2021 PRSSA International Conference. Winning Outstanding Chapter recognizes Scripps PRSSA as the finest Chapter across the nation, a high honor that the entire Chapter was humbled to receive.  However, the successes of Scripps PRSSA didn’t happen […]

Why Listening to Podcasts is Important as a PR Professional

Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]

Headshot Happy Hour: An Invaluable Fundraising Event

Headshot Happy Hour: An Invaluable Fundraising Event

According to CareerBuilder, 70 percent of employers use social media to screen candidates before hiring. Furthermore, nearly half of employers say they use social networking sites to research current employees — 10 percent do it daily. Online professionalism is a priority in establishing respectability and credibility to your employers and the people you network with. At Oakland University in Auburn […]

Healthy Hacks Before Exams

Healthy Hacks Before Exams

*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health.  You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies.  It has […]