This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. 2020 has proven to be a truly special year. Worldwide pandemic. Social justice. Disinformation. For future public relations professionals, a ton of uncertainty. ICON 2020, PRSA’s first-ever virtual […]
A.Victoria MAE (AVM), a marketing company based in Royal Oak, Mich., is one of many businesses affected by COVID-19. Ashleigh Laabs, founder & chief growth officer, and her team were well prepared to work from home; however, the company still had to pivot and stay on their toes. Despite the economic hardships this virus caused, AVM became a strong support […]
Diversity is a discussion that comes and goes. Earlier this year the death of George Floyd, Breonna Taylor, Daniel Prude, and many others within the Black community sparked protests in the United States, followed by a burst of support around the world. This became an unavoidable topic within the corporate world as organizations across all industries joined in on the […]
Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney’s live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive success with live-action remakes such […]
As Hispanic Heritage Month comes to an end, it is important to remember that our responsibility, as future professionals, is to keep promoting D&I initiatives in our future organizations and companies in order to build a better society. In fact, thanks to an Instagram post made by PRSSA National, we now know that only 5.7% of the public relations workforce […]
The ongoing discussion around diversity, equity, and inclusion hit Twitter recently for many PRSSA students as PRSSA National hosted their latest Twitter chat. “#PRoud to be Diverse: The Importance of D&I in Chapters” was hosted by PRSSA National and Haniya Shariff, the PRSSA vice president of diversity and inclusion. The Twitter chat generated discussions on how we can improve diversity […]
One of the great things about pursuing a career in public relations is the opportunity to work with some of your all-time favorite brands in an industry you love. For those of you who know me, my favorite industry is without a doubt the video games industry. I hope to one day use my storytelling talents to support my favorite […]
On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content on their Instagram pages, their […]
September is Ethics Month and there is plenty to talk about in the news. This month’s PR News Recap stories from the Publications Subcommittee discusses some ethical topics as well as an interesting partnership activation, Hispanic Heritage Month and more. See our top stories below: TikTok Bought Out, then Banned, then Unbanned- Christina Billie In August, there were speculations over […]
