With the weather getting cooler and holidays approaching, it is that time of year where we are about to find ourselves inside more with a little extra free time. Instead of watching Netflix for countless hours, we could spend our time learning about how to get ahead in the ever-evolving public relations industry. Here are four books by industry leaders […]
The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility. Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social distancing, working from home and […]
Many government and non-government organizations alike are currently communicating the importance of wearing a mask. Strategies for communicating this, along with reactions to these strategies, have varied. Much to the reflection of America’s attitude towards masks, hospitals have mixed strategies towards mask encouragement on Instagram. Some take a more passive, “all in this together” approach, while some take a more aggressive […]
In present day, it appears everything has gone digital, and that includes portfolios. We are doing away with bringing in physical copies of our work to potential employers and, instead, showing them our work digitally or what we have done on the Internet. When making a digital portfolio, it is important for it to stand out and look very professional. […]
When you wake up in the morning, you may check your phone for a few minutes, get out of bed, walk to the bathroom, brush your teeth, walk back to your room, change clothes, go downstairs for breakfast and head out the door. You most likely do these things without real thought and care about the process. Well, for many […]
Editor’s note: Artificial intelligence is a growing technology in the public relations and communications world. At ICON 2020, there were multiple sessions detailing how the technology could impact the future of analytics, media buying, message curation and more. Emelie Brown, a junior at Samford University, recently submitted a piece detailing some of the ways AI crosses paths with public relations. Read […]
Have you ever encountered someone who projected so much power in the sound of their voice that they instantly became the center of attention in the room? Did you know that your first few seconds of speech has an influence on how people perceive your socio-economic status, intelligence level and the amount of attention you receive? Whether you are looking […]
This year I have the opportunity to lead the Temple University Chapter of PRSSA. One of my personal goals for our Chapter is to lead in diversity and inclusion by truly committing to the best practices. This summer, as the Black Lives Matter movement was picking up, I realized how important it is to stand by our members and push […]
This post is part of PRSSA’s ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay,the official blog of PRSA. Corporate diversity and inclusion have been hot topics for the past few years and lately have gained more attention through social justice movements like Black Lives Matter. Major companies have listened […]
This post is part of PRSSA’s ongoing ICON 2020 coverage. Be sure to check out our student recaps on Progressions as well as other coverage on PRSay, the official blog of PRSA. ICON 2020 featured four days full of breakout sessions covering various areas of the communications industry. PRSSA student attendees were able to attend all the PRSA breakout sessions […]
