Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve. These are not new concepts. What is new and causing greater concern and challenge is the speed and […]
If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage even without a company name […]
Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
Por segunda vez en su historia, el capítulo PRSSA de la Universidad de San Martín de Porres (USMP) organizó una District Conference titulada “ImPRoving: The Revolution of PR.” En esta oportunidad, los estudiantes peruanos hicieron un árduo trabajo organizando esta conferencia virtual de tres días en Zoom del 6 al 8 de abril y que tuvo 290 asistentes en promedio […]
For the second time in its history, the Universidad de San Martín de Porres (USMP) PRSSA Chapter hosted a District Conference. In this opportunity, the Peruvian Chapter hosted a three-day virtual conference that received more than 290 students each day. “ImPRoving: The Revolution of PR” was held on April 6, 7 and 8, being the last District Conference of the […]
On April 15 and 16, PRSSA National held its annual Leadership Assembly, where leaders of PRSSA Chapters around the country gathered to learn more about leadership and networking with their peers. This was also a chance for members to meet the PRSSA 2021–2022 National Committee. To start off the Assembly, networking began in a virtual conference room, where there were […]
This article offers reflections from various PRSSA students who participated in “Partners for Diversity: The Internship Preview” a collaborative program created by PRSSA and FINN Partners. To learn more about the program, see part one of our coverage here. Giselle Gallegos — California State University, Fullerton My recent participation in the FINN Partners x PRSSA Partners for Diversity program was […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled “Never Stop Learning: Transitions and Mentorship”, this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be found below or at this […]
A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]
