If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there’s a […]
So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder to find resources and mentors […]
As a person who is known on campus for spending more time than necessary at school, I have been struggling to adjust to being confined to my apartment. I am one who appreciates certainty and direction, so constantly hearing that the COVID-19 pandemic is a “dynamic situation” causes some anxiety. Despite the fear and concerns, I am ready to take […]
For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public before a company officially gives […]
The Dr. F. H. Teahan Chapter Awards Program recognizes the outstanding achievements of PRSSA Chapters in 12 categories each year: Outstanding Chapter, Chapter Firm, Chapter Development, PRSA/PRSSA Chapter Relationship, Community Service, University Service, Chapter Diversity, Chapter Newsletter, Chapter Website, District Conference, Chapter Faculty Adviser and Chapter Professional Adviser. This past year, Grand Valley State University was awarded Teahan Awards for […]
There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are all about accuracy and honesty, […]
So you’ve locked down that internship. Your perfect cover letter, resume and portfolio did the job and your interview couldn’t have gone better. The dream internship is finally in your lap and you are antsy to start. Before you jump the gun and sell your soul to your new job, take a step back. Because you’re an intern, you may […]
Earning the Star Chapter Award is an accomplishment for PRSSA Chapters throughout the Society. Every year, Central Michigan University’s Chapter of PRSSA works hard to fulfill the requirements and has received the award every year since 2017. The Star Chapter Award is one of the most prestigious awards a PRSSA Chapter can receive. The purpose of this award is to […]
Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from the chat can be found […]
Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from looking at social media. Although […]
