Envision this — you’ve taken the time to carefully craft your pitch to that dream employer. You fire off the email and anxiously begin the waiting process. Then, it happens. Maybe you’re walking to class or in the midst of planning your trip to the PRSSA 2016 National Conference. An email pops up in your inbox — that dream employer […]
This article originally appeared on THE TEMPLATE. Typically, you apply for the positions you find on job boards and company websites. What if you discover a company you love but find it’s not hiring — or at least not hiring a position relevant to your skills? I recommend you should do the unusual: apply even when there are no open […]
This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]
The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s 3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all the career development opportunities these […]
Thank you to everyone who participated in our October 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Liz Skeele (tweeting from @LizSkeele) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “October Twitter […]
Engaging publics on social media is tricky. While digital platforms allow organizations to instantly reach large audiences, many fail to communicate efficiently. This communication is crucial for public relations practitioners to build relationships with audiences. Let me explain why. In April 2016, I conducted a study on Starbucks’ use of dialogues in online customer interactions. Through this research, I came […]
With more emphasis than ever on the importance of corporate ethics, the millennial generation has motivated companies to start actionable, sustainable and transparent corporate social responsibility (CSR) initiatives. Millennials — people aged 18 to 35 — represent more than 25 percent of the U.S. workforce and are projected to make up 50 percent of the workforce in 2020, according to […]
You spend hours crafting your pitch; you know it’s perfect. Unfortunately, a flawless email isn’t enough when it comes to pitching to journalists these days. As future public relations practitioners, we need to work smarter when it comes to media pitching. During an internship with Iowa Public Radio (IPR), I learned a few things that changed the way I draft […]
Amid the ambitious agendas of Chapters, Student-run Firms and committees, the scales of time tip and downtime becomes a distant memory. Throughout the course of the year, the need to re-energize, refocus and reconnect becomes essential to success. What is the best way to motivate members and make a significant impact? Volunteer. Volunteering epitomizes the PRSSA mission of enhancing education, […]
We all know what it’s like to sit through classes that don’t seem to connect with our careers. There comes a time when students have exhausted their opportunities for classroom learning and must make their entrance in the real world. Professors have experience, but no one can give practical advice like those who work in the field on a daily […]
