Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
Big agency? Small agency? Any agency? These are the questions we can’t help but obsess over when trying to secure an internship that will deliver the most return on our investment of time and effort. As a student, you may not have the luxury of getting to choose from a long list of agencies, but it’s important to carefully consider […]
For the typical college student, the beginning of the spring semester is a chance to relax before the stress caused by midterms and class projects. While you’re relaxing, take the time to start preparing to apply for summer internships. While some application deadlines have already passed, many have deadlines early in the spring. Taking steps to ensure you are prepared […]
Chances are, mentors, professors, peers and colleagues have given you gold nuggets of information about how to land your dream job, nail an interview or make a positive impression. As part of the National Committee, we found that the advice we have been given has made a profound impact on how we approach our own career development. Here’s a compilation […]
Thank you to everyone who participated in our Career Development Month Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Career Services Veronica Mingrone (tweeting from @veronica_min) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter Chat […]
Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your time as a new employee. […]
Event: Transition to the Real World (Hosted by the New Professionals Section) Presenters: Hilary Jurinak, Communications Coordinator at Binny’s Beverage Depot Brian Price, Assistant Account Executive at Edelman JR Rochester, Digital Media Strategist at AAA Carolinas Moderated by Jessica Noonan, an Associate at Burson-Marsteller. Recap: Four former PRSSA National Committee members held a Q & A discussion on the transition […]
Networking is an important part of any PRSSA Chapter. Networking can take shape in many forms from internal events to attending National Conference. How can you be sure to maximize these opportunities for your members? Make sure to stay organized, follow the guidelines below and utilize the resources already available to you. These resources include alumni, past speakers, connections made […]
Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
