Close your eyes and envision yourself living out your dream public relations job. Ready…Set…Go… Do you see yourself strolling the streets of New York? Residing in a downtown high-rise? Having the world at your fingertips? Becoming the next Olivia Pope or Samantha Jones? As a profession that’s depicted to be glamorous, demanding and media-driven, public relations opportunities are predominantly offered […]
Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]
Since taking office in June, I’ve had the chance to hear from many of you about your career development questions. You have asked me about resumes; how to find internships, (hint: start with the Internship Center); and writing cover letters. Actually, I’ve received more questions about cover letters than anything else. I took your questions and concerns to communications expert […]
New year, new articles, but the same struggle to find free time to catch up on the latest public relations content. Not to worry,the Progressions Monthly Reading Round-Up is still here to help. Below are eight interesting articles you may have missed: 1. The Role and Influence of Social Media on the Modern PR Industry Author: Taral Patel Publication: PR Mention […]
Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I wasn’t born here, but neither […]
If you have ever wanted to know more about different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, professionals will answer questions about their specific subcategory of the industry. Our eighth post in this series was written […]
When I started to build a list of what employers really want to see (and not see) in a resume, I expected the answers to be the same. After a chat with resume expert and Ketchum’s Talent Acquisition Manager Serena Cohen about what she looks for in a resume, I quickly learned that writing and organizing a resume is, like […]
If you ask any young professional what they remember most from their time in PRSSA, the national events are sure to top the list. Local Chapter events, socials, fundraisers and community service efforts are enjoyable, but national events bond together all types of members in a way that local events can’t. The next national event is the National Assembly. This […]
This January, PRSSA is hosting its first-ever Career Development Month. Everything this month revolves around one central theme: “Launch Your Career.” As public relations pre-professionals, we are all eager to learn and network in these formative college years so that when it’s our time to enter the workforce, we’ll do so successfully. Whether you’re looking to launch your career by […]
Regional Conferences are kicking off this month, with schools from all over the country ready to host conferences for everyone to enjoy. The University of Alabama is first on the list, hoping to help all attendees fine-tune their public relations skills. Boston University and the combined forces of Elon University and University of North Carolina will keep the ball rolling […]
