When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they talk to and how? And […]
I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing on behalf of their clients […]
Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for a While After a year […]
Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View the story “Twitter Chat Recap […]
As a student, some of the best learning experiences come from outside the classroom. That is why my tour at Geben Communication was such a valuable experience. In their new space off Main Street in downtown Columbus, Ohio, Geben Communication welcomed my PRSSA Chapter with inside perspectives and advice for entering the public relations industry. During the tour we had […]
The name “Periscope” has been sweeping the social media world for the past year since the app’s unveiling. But as a relatively new platform, ambiguity still lingers about its capabilities and best use, leaving room for some much needed clarification. So what exactly is Periscope? Periscope is a live video streaming mobile app, launched and purchased by Twitter in March […]
Event: Planning for Success: Resources and Transition Training Presenters: Gary Bridgens, Vice President of Chapter Development Jenn Shafer, Vice President of Regional Conferences Veronica Mingrone,Vice President of Professional Development Heather Harder, Immediate Past President Tina McCorkindale, APR, National Faculty Adviser Recap: A panel of PRSSA National Committee members along with their National Faculty Adviser explained all of the resources available […]
The University of Nevada, Reno Public Relations Student Society of America (PRSSA Nevada)’s student-run firm Wolf Pack Relations, just turned one on Jan. 20. To celebrate I thought I’d share what I’ve learned that’s not in the handbook about the process of starting and running a firm. You will contemplate getting a second minor in business just to teach you […]
Event: PRSSA 2016 National Assembly Friday Keynote Presenter: Brandy King, Southwest Airlines, “Communications Director” Recap: Brandy King double majored in political science and communication at Texas State University, and started her career as a TV producer for a television station in Dallas. She did not originally study or practice public relations. She currently is a mom of three boys and […]
For someone who never planned to make a home in the Washington, D.C., metro area, I’ve been here an awful long time — 12 years and counting. Here’s a secret: D.C. was never high on my list of places to live. I had nothing against it, it simply didn’t make it onto my radar screen. But my husband’s desire to […]
