Why Apply to Host A Chapter Development Session

Why Apply to Host A Chapter Development Session

Each year, PRSSA International Conference is kicked off with Chapter Development Sessions. During these sessions, Chapters present relevant and knowledgeable topics for other Chapters to learn and benefit from. Essentially, sessions are designed to help Chapters succeed while ringing in a new school year.  Previously, Chapter Development Sessions were held during the International Conference but in light of recent times, […]

Why Communicators Need to be Video Fluent

Why Communicators Need to be Video Fluent

Video fluency is a skill set where an individual deeply understands the power and nature of videography. Being video fluent means communicators can accurately relay compelling stories to stakeholders. In an increasingly digital world, being video fluent is no longer an option, but a necessity for communicators. Too often brands, especially newer brands, post videos with poor camerawork, audio, or […]

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret Rebrand: Better Late Than Never

Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors.  It has […]

#LitforPR: Applying The Four Agreements by Don Miguel Ruiz to Public Relations

#LitforPR: Applying The Four Agreements by Don Miguel Ruiz to Public Relations

The Four Agreements by Don Miguel Ruiz is a short and sweet book about living your best life. Ruiz highlights four main agreements that we must hold ourselves to in order to achieve greatness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best. Though we should implement these four agreements in our […]