What do you think of when you hear the word “fandom”? How about the word “stan”? Your first thought might be a crowd of screaming girls at a Harry Styles concert. Or maybe you think of a bunch of crazed teenagers fighting for the attention of celebrities online. When I think of fandoms and stans, I think of organized advocacy […]
PRSSA hosted their third Twitter chat of the 2021-2022 school year on October 25, 2021 at 9 p.m. ET. Titled “#PRSSAPRoud: Promoting DE&I in Chapters” this chat, hosted by PRSSA National and Rayna van Beuzekom, vice president of diversity and inclusion, provided a space for important discussions surrounding diversity and inclusion implementation within PRSSA Chapters. Highlights can be found below.
Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]
Many of us are probably familiar with how professional athletes and even head coaches appear in different commercials promoting brands or post on social media about their favorite products. For the longest time, you may have wondered, why can’t college athletes have this opportunity? That has all changed. The NCAA (National Collegiate Athletic Association) ruled on June 30, 2021, that college athletes in all three divisions […]
Diversity is a major issue within the entertainment industry. With major callouts every year from film creatives and celebrities, industry award shows have not changed their ways when choosing a winner for their major categories. The Oscars, Emmys, Academy Awards, Golden Globes are some of the award shows that have lacked showcasing diversity among their winners. Many critics have speculated […]
Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics. International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]
After a year and a half of a global pandemic and a long, hot summer, PRSSA is back and better than ever. Whether you’re a new or a returning member, you can kill it as a Chapter member this school year. Be sure to follow your Chapter on Instagram, Twitter and Facebook so you don’t miss any new updates. Attend […]
For better or worse, social media has been a source of education as people have turned to their phones to guide them through this unprecedented time. It is important to recognize that there is no harm in learning from social media as long as you research what you take in before believing it to be accurate. I can tell you […]
This year, the PRSA and PRSSA Conference — ICON 2021 — will be presented as a joint, virtual event. Beginning October 4, Conference will offer professionals and students a wealth of compelling, general sessions; timely keynote speakers; on-point breakout sessions; enjoyable networking opportunities; and much more. While we’re all disappointed by the Conference’s shift to fully virtual, the value of […]
Hit sensation, “Crazy Rich Asians” in 2018 directed by Jon M. Chu and written by Kevin Kwan, led to a void in Hollywood that wasn’t fulfilled for many years. That void was the lack of representation in films for all cultures including Asians. While Asian actors have been in Hollywood, they haven’t been the center of those projects but rather […]
