The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

The Case of Glossier and @outtathegloss: How to Handle a PR Crisis

Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]

The Importance of Diversifying Your Internship Portfolio

The Importance of Diversifying Your Internship Portfolio

There is a phrase in the collegiate world that claims, “The best way to learn is to do.” I couldn’t agree more.  Completing internships is one of the best ways to develop skills in any field, especially public relations. Working with real clients and deadlines provides students with the best possible, real-world experience in addition to college courses. Because the […]

Juggling Expectations and Reality in an Internship

Juggling Expectations and Reality in an Internship

What do you expect going into an internship? Internships are a big deal. Before you dive right into one, it’s important to acknowledge what you’re expecting. What I expected. Even with knowing each internship works differently, I thought I would have the stereotypical internship experience and would be making coffee, fetching snacks, grabbing lunch, running all sorts of errands. Even […]