According to the Cambridge Dictionary, “comfort zone” is defined as “a situation in which you feel comfortable and in which your ability and determination are not being tested.” Even if we try to deny it, staying within our comfort zone is almost inevitable. There seems to be a greater force that makes us stay close to what’s familiar, preventing us […]
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
“She was such an impressive student,” says Alexis Hooley. Very impressive, that is, until she entered the workforce and “forged famous signatures for a PR campaign.” Surely, she had known better. Hooley is a public relations practitioner, attorney and graduate from Brigham Young University. Hooley is engrossed in legal practice and PR instruction as adjunct faculty at BYU. Hooley’s experience […]
“Untamed” by Glennon Doyle was my second read of 2021 and I think it should be your first of 2022. Doyle recounts her moments of clarity and teaches readers how to find their voices and themselves. While this book is about self-help and not public relations, we produce the best work when we are bringing the best versions of ourselves […]
The holiday season presents a great opportunity, albeit a competitive one, for communications professionals and the brands they represent to switch up their promotional strategies and explore some different social media tactics. As members of Gen Z, we represent the potential spending power of approximately $323 billion, but you need to know where to find us and what we’re looking […]
The smell of soft, buttery rolls wafts into your nose. The aroma comes from the kitchen where your mom is preparing for the family feast. Christmas is a much-needed break from the college grind of microwave meals and little to no sleep. Then the doorbell rings and in comes your distant relatives who you’ve never really talked to. Your blissful […]
Note: This blog was inspired by the book “The 7 Habits of Highly Effective People” by Stephen R. Covey and applied to the field of public relations in the title and body. Your eyes are red from a lack of sleep and too much screen time. The little voice inside your head screams at you as you anxiously flip back […]
Professionals in the public relations industry are masters in subjects that range from crafting the perfect pitch to producing enticing campaigns. PR experts are fluent in social media and can practically write a press release with their eyes closed. Inspired by @prgirlmanifesto’s “PR Pro Starter Kit” on Instagram, below is a list of valuable tools that many fellow professionals keep in their […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
