Mastering the Art of Pitching – Tips From a Media Relations Expert 

Mastering the Art of Pitching – Tips From a Media Relations Expert 

As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]

<strong>The Importance of Body Language in Interviews: 3 Tips to Give a Good Impression </strong>

The Importance of Body Language in Interviews: 3 Tips to Give a Good Impression 

Have you ever read a text from a friend and struggled to understand the meaning behind it? Or have you fought with someone through social media because you misinterpreted the intention behind their messages? Miscommunication through various forms of media occurs often because a big part of the communication process is missing: body language.  Communication is understood as a process […]

Essential Tips for a Successful Interview

Essential Tips for a Successful Interview

Kevin Campbell, a Marketing Communication Lead at Siemens Healthcare, spoke to the Millersville University PRSSA Chapter about the importance of effective interviewing. Below are some of his best tips. Interviewing is nothing more than a social exercise. Do not focus on your competition because you do not know the competition nor their qualifications or the lack thereof. Be the best […]

Tips for Acing the Job Search

Tips for Acing the Job Search

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. The fall semester may feel like it’s only just begun, but now is the perfect time to dive into your post-grad job search (or summer internship search, if you’re not yet a senior). Sure, May is still six months away, but there’s […]

Taming the Media Monster [National Conference 2018 Session Recap]

Taming the Media Monster [National Conference 2018 Session Recap]

Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told us that being genuine and […]

InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]

InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]

National Conference Session Recap Session: InterVIEW Your Strengths and Weaknesses Presenter: Jane Dvorak, APR, Fellow PRSA, President, JKD & Company Inc. Recap: Applying and interviewing for a job can be a little stressful at times. In the session of “InterVIEW Your Strengths and Weaknesses,” Jane Dvorak reassures that there can be less stress by learning to utilize your network and learning […]