Professional development is a broad term used to describe or inform someone on how to appear and behave professionally. With the PRSSA International Conference coming up, this area of professionalism is super important for how you’ll go about networking and meeting new people. Professional development is an ongoing process that not only helps you build credibility but also confidence in […]
You spend hours crafting your pitch; you know it’s perfect. Unfortunately, a flawless email isn’t enough when it comes to pitching to journalists these days. As future public relations practitioners, we need to work smarter when it comes to media pitching. During an internship with Iowa Public Radio (IPR), I learned a few things that changed the way I draft […]
Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]
Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the best pitching strategy, identify the […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here are some tips to effectively […]
Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]
