December Monthly Reading Round-Up: Miss Universe Mishap, New Trends for a New Year, AP Style Changes

Bratislava_New_Year_FireworksIt’s time to cheers to the new year: 2016. But before you do, catch up on some reading with the Progressions Monthly Reading Round-Up. Below are eight interesting articles you may have missed:

1. Oh no! Steve Harvey crowns wrong woman Miss Universe

Author: Carly Mallenbaum

Publication: USA Today

We couldn’t do a final reading round-up of 2015 without mentioning this live TV mistake. Not only did Harvey announce the wrong winner, but he also had some seriously misspelled words in his apology tweet.

2. How to Make Yourself Work When You Just Don’t Want To

Author: Heidi Grant Halvorson

Publication: Harvard Business Review

We’re all guilty of procrastination, but we can all make procrastinating less a resolution for 2016 with Halvorson’s help. Halvorson suggests three reasons you may be putting off your work, and three solutions to help you make those impending deadlines.

3. The Top 5 Digital PR Trends to Watch in 2016

Author: Shawn Paul Wood

Publication: PR Newser

As public relations professionals and pre-professionals, it’s important to know what’s next in the digital space. From privacy to ad-blocking, this article will catch you up to speed with these upcoming trends in our industry.

4. New PR Pros Cite First Year Experiences, Tips

Author: Ron Culp

Publication: Cuplwrit

This December, PRSA hosted a Twitter chat with public relations professional Ron Culp and new pro Heather Harder. The chat focused insights and advice from pros based on their first year in the business. Check out Culp’s recap for some of the best tweets from the chat.

5. Cover Your Visual Assets: Creating Magnetic Visual Content With Canva

Author: Lisa Buyer

Publication: ComPRehension

This article recaps a session presented at the PRSA 2015 International Conference in Atlanta. Because visual media is becoming increasingly important, Buyer presents some tips and tricks for creating quality visual content.

6. 5 AP style changes of note for PR and marketing pros

Author: Beki Winchel

Publication: Ragan’s PR Daily

PR Daily offers an important round-up of changes to the AP Stylebook particularly relevant to public relations and marketing professionals. Social media lingo and news terms are among the updates.

7. Be a Rockstar PR Pro in 2016

Author: Robyn Rudish-Laning

Publication: The Edge

For those who have recently graduated or are soon-to-be graduates, be sure to read up on how to be a great new professional in 2016. Tips include being flexible and always continuing to learn and grow.

8. Merry Pitchmas: Effectively Pitching During the Holiday Season

Author: Krista Watson

Publication: Progressions

Knowing when and how to pitch to editors, especially concerning holiday content, is crucial to creating and maintaining proper relationships with the media.

These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at emfinky@gmail.com.

Emma Finkbeiner is the PRSSA 2015–2016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter @efink101 or LinkedIn.

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