October is over and November is upon us. This means a few things: the PRSSA 2015 National Conference is almost here, we’re over the hump of the fall semester and a whole month of relevant articles has passed. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed:
Author: John Harrington
Publication: PR Week
The public relations industry is an ever changing industry as technology and media also evolve. What will this field look like in another 15 years? Harrington attempts to answer that question by analyzing a survey conducted by PR Week and YouGov.
Author: Nora Leary
Publication: Business 2 Community
From “before you reach out” to the media to “when the reporter is just not that into you,” Leary gives rules of thumb literally beginning at A and ending at Z for public relations practitioners.
Author: Lisa Earle McLeod and Elizabeth McLeod
Check out this letter written by a Millennial to management about how to better manage and inspire this generation, which makes up 35 percent of the workforce.
Author: Tara Parsell
Publication: Ragan’s PR Daily
This author offers a few simple tips to engage reporters that keep saying “no” to your pitches. Turns out, a little steadfastness and consistency go a long way.
Author: Kelly Fong
Publication: PR Newser
In this article, Fong explores how some ads go viral and others don’t based on their ability to connect to an audience’s emotions. Companies doing it right? Apple, Coca-Cola and Doritos to name a few.
Author: Ron Culp
If you’re graduating this year, read this article. According to a study done by Allison & Taylor, a reference checking firm, the best times to apply for a job are between September and Thanksgiving and between January and April.
Author: Tyson Olcott
Publication: PR Newser
It has been said that it’s easier to go from in-house public relations to agency public relations than the other way around. However, if you do end up choosing the harder route, this article can help you complete your “agency cleanse” before you start your new in-house job.
Author: Emma Finkbeiner
If you’re attending the PRSSA 2015 National Conference and you missed the Twitter chat held on Tuesday Oct. 28, check out this recap. It was co-hosted by the National Conference Committee and filled with tips for making the right impression at this National event.
These articles are gathered and submitted by the PRSSA National Committee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to Emma Finkbeiner by email at firstname.lastname@example.org.
Emma Finkbeiner is the PRSSA 2015–2016 publications editor in chief. She attends Northern Michigan University and was a former editor in chief of the student newspaper The North Wind. Connect with her on Twitter @efink101 or LinkedIn.