Time is Key Variable in PRSA/PRSSA Relationship Formula

As we come to the end of PRSA/PRSSA Relationship Month, I think it’s appropriate to look at those factors that hinder a Chapters’ ability to establish and maintain a close relationship with its parent Chapters and offer some thoughts on how to overcome those factors. I don’t know if time is the most important variable in the PRSA/PRSSA relationship formula, […]

Where to Meet Your Future Mentor

The end of October marks the end of this year’s PRSA/PRSSA Relationship Month. After connecting with your sponsor PRSA Chapters, I hope you fostered a better understanding of public relations in your local area while connecting with professional mentors. Now that you started, below are some more ways to meet public relations mentors Public Relations Classes While pursuing your degree […]

Grunigs Discuss Global Communication Challenges [National Conference Session Recap]

Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and defining unique characteristics. According to […]

October “Growing Your PRSA/PRSSA Relationship” Twitter Chat Recap

Thank you to everyone who participated in our second October 2014 Twitter Chat. Specifically, we’d like to thank our co-hosts, PRSA Board Liaison Kelly Davis (tweeting from @davispr) and Vice President of Professional Development Dea Pennington (tweeting from @dea_pennington) for guiding the conversation. Join us on Nov. 18 at 9 p.m. ET for the next PRSSA Twitter Chat on Diversity […]

Agency vs. In-House Public Relations [National Conference Session Recap]

Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]

Make Your Résumé Stand Out in a Good Way [National Conference Session Recap]

Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting with recruiters. “I was excited […]

How to Survive in the World of Entertainment Public Relations [National Conference Session Recap]

Session: Living the Life: Entertainment PR Presenters: Priscilla Clarke, President, Clarke & Associates, LLC (@pclarkepr); Nicole Garner, CEO, The Garner Circle LLC (@thegarnercircle) Recap: Priscilla Clarke from Clarke & Associates, LLC described her company as non-profit mixed with entertainment. She made sure to add stories from her public relations career as examples for what to do and what not to do […]