Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

Social Commerce in the ‘Cuse: Syracuse University PRSSA Hosts a 2014 Regional Conference

Social Commerce in the ‘Cuse: Syracuse University PRSSA Hosts a 2014 Regional Conference

From Feb. 29–March 2, the William P. Ehling PRSSA Chapter at Syracuse University hosted a Regional Conference called “Cuse Con: The Secret to Social Commerce.” Throughout the weekend, I had the pleasure of networking and listening to speakers from across the communications realm, met students from other PRSSA Chapters and bonded with members from my own Chapter. The conference kicked […]

What’s Up Social Media?

A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One:  LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008.  The new features are intended to make the look and feel of the entire site […]

The National Conference Experience

Eric Leist is the executive vice president of Boston University’s PRSSA Chapter. He is a junior majoring in public relations and minoring in business administration. Find him on Twitter and check out his e-portfolio. Watch more than an hour of video content recapping the National Conference on BUPRSSA’s YouTube Channel. Few events can pry college students away from flip-flops, t-shirts […]