There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of […]
Everybody knows Taylor Swift, we might even know her All Too Well. But Taylor Swift is not just a singer we all know and love – her branding evolution is a masterclass in strategic adaptation and an example of effective public relations. Why You Might Ask? Taylor Swift’s journey from a country singer to a pop music icon is a […]
After the release of Taylor Swift’s latest album, “Midnights,” I’ve realized that she is a PR genius. On Sept. 21 — one month before the release of “Midnights” — Swift posted a video on TikTok of her using a bingo roller cage to reveal the track titles. In this video, it was revealed that track 13 is titled “Mastermind.” She called this series of videos […]
On February 11, Taylor Swift announced “Fearless” would be the first rerecorded album to be released, and “Love Story” is going to be the first single. When she announced this in an Instagram post, she posted a message that says how the original album, released in 2008, doesn’t tell her whole story, and she is excited to do that in […]
I love Taylor Swift and I love public relations. Luckily for me, Taylor Swift is great at public relations. Unless you live under a rock, you know that Taylor Swift is set to drop her new album “Reputation” in mid-November. What makes this album truly unique is her album release campaign. In the past, Swift has mirrored almost everyone in […]
