Twitter might have only quietly released its new Twitter Analytics to the public, but the effects of this feature could make a major bang on our Chapters’ social media presences. The new Twitter Analytics not only records your account’s retweets, replies and favorites; it also shows the numbers of clicks each of your links received, which allows you to analyze […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. Congratulations, you’ve made it! You have your degree in hand, took a bunch of pictures of yourself and your friends in funny hats and you’re off to the real world. I can hear the screeching halt you just came to all the way from […]
The stage is now set for the incoming and continuing leaders of PRSSA to lead their Chapters with opportunities and excitement galore. As approximately 80 students retreated to Chaparral Suites from May 31-June 2 in Scottsdale, Ariz., for a weekend of knowledge and community spirit—and I, a Scottsdale native, just drove up the street—we gained priceless life lessons. Cliché, yes. […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. As we take our first steps into the real world, it’s easy to get caught up in the hustle and bustle of our industry and to get swept away by deadlines and projects. Many young pros have this tendency of being a “go-getter.” We […]
Members of the University of Nebraska at Omaha’s PRSSA Chapter and Champions for PRSSA with the 2012 Outstanding Chapter Teahan Award. Minutes after walking out of the post office this past June, I called my friend and said, “I just shipped off my baby to New York City!” Confused, I explained to her that I had finished our Chapter’s F.H. […]
Thank you to everyone who participated in our May PRSSA Twitter Chat! This was our final chat for this school year and chats will resume in August. Since this was our last Twitter Chat for the year the recap is a little longer, but it is filled with outstanding advice from our participants and co-hosts. For this month’s “The Next […]
Wake up. Answer emails. Pitch media. Approve designs. Check email again. Just a typical morning in the life of a public relations practitioner. But wait – add ‘go to class’ to the list. Though it can be tough to balance class schedules and extracurricular activities, college is the prime time to get involved and start networking. Don’t delay until after […]
I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I oversee most of our digital […]
Have you worked on a project through your PRSSA Chapter or student-run firm that went farther than ever expected? For public relations and advertising students at the University of Alabama, this was the case with the “LessThanUThink” (LTUT) campaign originally created in the spring of 2009 for an American Advertising Federation student competition. Following the competition, The Century Council, a […]
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
