Greetings from the first ever PRSSA International Regional Conference in Lima, Peru! This conference, held from April 19-20, was one that truly embodied the South American spirit while maintaining public relations principles. From the technological set up, to the Peruvian style lunches, to the presenter tables set up outside the conference theytruly delivered a conference unlike any we have seen […]
To All Incoming PRSSA Presidents, I didn’t decide to run for President of my Chapter until the deadline to submit our names to the ballot — but I am so glad that I did and have had the opportunity to lead my Chapter this year. I have grown so much because of this role and know that the skills that […]
Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1) Check out the live music scene Austin is known […]
Executive board members and rising leaders of the PRSSA chapters at Florida International University (FIU), the University of Southern Florida (USF) and the University of Florida (UF) came together for the first Southeast PRSSA Leadership Summit February 10. For the half-day summit, UF PRSSA invited PRSSA chapters across the southeast region to make the trek to Gainesville, Florida to grow […]
What do a seasoned professional, a novice practitioner and a college student all have in common? They can all benefit from having a . Whatever stage you’re in your career and whatever your age, you can always gain from the knowledge others have to offer. It’s important to have someone invested in your career success — someone who knows about […]
When you think of a mentor, you probably imagine someone established in their career with a keen sense of the PR landscape and a respectable list of connections. This past year, thanks to PRSSA, I’ve developed a different kind of mentor/mentee relationship—one with a peer and fellow Regional Ambassador. Lenie and I became fast friends after meeting in Boston for […]
It seems like just yesterday that every PRSSA Chapter was pulling out all the stops to recruit new members. Well, it’s been six months and therefore it’s time to start that process all over again. But this time, there’s something else at stake — retaining the members you already have. Students are able to join PRSSA twice a year, in […]
![Sticking to the Brand [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Sticking to the Brand Presenter: Jonathan Yohannan, Panera Bread Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]
![Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-8.36.40-PM-1.png)
Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]
PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations gain new focus and direction […]
