As August slips away and the cool autumn breeze starts to make its presence known (especially here on the East Coast), there’s a certain enchantment in the air. Students return to lecture halls and corridors. Their hands are wrapped around warm cups brimming with pumpkin-infused brews — an annual ritual marking summer’s retreat and autumn’s triumphant return. In this season […]
The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust. Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]
