Navegando la ética: lecciones de una profesional y una estudiante

Navegando la ética: lecciones de una profesional y una estudiante

Como futura profesional de las relaciones públicas, familiarizarse con la industria antes de graduarse parece abrumador. Los principios fundamentales abarcan a un rango de áreas, desde comunicación de crisis hasta las relaciones con los medios, aplicables a varias situaciones, incluyendo escándalos públicos y prácticas dañinas. En estos momentos, los profesionales de las RR. PP. deben ser tanto efectivos como éticos. […]

Mentorship, Mistakes and Magic: My ICON Experience

Mentorship, Mistakes and Magic: My ICON Experience

Attending PRSSA ICON was more than just a trip; it was a transformative experience that left me inspired and equipped with the tools to navigate my future in public relations. From networking breakfasts to behind-the-scenes tours, each moment was packed with valuable lessons and unforgettable memories.  The Power of Mentorship As I mingled with industry professionals during the Champions Breakfast, […]

Unlocking Opportunities: The Power of ICON 2024 for Young Professionals

Unlocking Opportunities: The Power of ICON 2024 for Young Professionals

Do you want to experience the most transformative experience of your young professional life? Then​​ you need to prioritize attending ICON!  Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in the state of Hawai’i, we’re […]

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Differences Between Personal Image and Personal Brand: Impacting Through Knowledge / Differences entre imagen y marca personal: impactando desde conocimiento

Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]

The Stanley Comeback / El regreso de Stanley

The Stanley Comeback / El regreso de Stanley

English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world.  It’s no secret that campaigns are actively targeting young voters this […]