“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]
Join the University of Georgia and Kennesaw State University’s PRSSA Chapters as we host the 2023 Southeast District Conference, “PR Beyond Zoom: Expanding Your Professional Network,” on Friday, Feb. 10, 2023. The theme for this year’s conference focuses on networking, the most crucial skill in today’s job market. Forming and maintaining relationships with professionals in the industry is often key […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]
Unexpectedly on a Tuesday morning, recent BYU graduate Courtney Nelson got a text from a friend, “There’s an email from Weber Shandwick in your inbox right now, when’s the soonest you can talk?” That email led to an interview the same day where Nelson was offered her dream position working for Weber Shandwick. Months before, Nelson had connected with several […]
At this past year’s PRSSA International Conference in Texas, outstanding PRSSA Chapters and students were recognized for their hard work and dedication to the profession through various awards and scholarships. As Chapter President of Ohio University’s Scripps PRSSA, it was an amazing experience to connect with other outstanding Chapters and individuals, share our love for the profession, and compare how […]
The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]
Around this time every year, people start making lists of what they hope to accomplish in the new year. Well, I thought it would be nice to have my own list of PR New Year’s Resolutions. Some of these resolutions are for advancing my career, and some are just because my enthusiasm for PR has crept a little bit too […]
