Creating Your Own Legacy

Creating Your Own Legacy

Note from the Editor: This post is the prelude to a “Legends of Public Relations” series on Progressions, premiering on Jan. 13, 2014. Revisit Progressions over the next few weeks to gain advice and inspiration from four legendary public relations professionals. When asked by PRSSA National President Brian Price to reflect on the “Legacies from Legends in Public Relations” book, two significant life […]

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]

Know Your Worth

Know Your Worth

Due to the competitive nature of finding a job, students are at times subjected to unreasonable internship work environments. As students, we may not realize how valuable we are and find ourselves in positions that we are advised to avoid. I interned at a startup product marketing and public relations company where I learned a lot, but the organization valued […]

Perfect Your Press Release

Perfect Your Press Release

Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build or further polish your skills […]

The Next Step in Your Career Journey

The Next Step in Your Career Journey

When I was applying for jobs, I knew my professional development would greatly influence where I would end up. I loved my experiences with PRSSA and the opportunities the Society gave me, from friendships to connections to learning more about the profession. When you graduate, your professional development journey doesn’t end—it continues. By taking advantage of PRSA’s Associate Membership and the New Professionals […]