“Acho Bad Bunny es otra cosa” – How Bad Bunny’s show reveals the NFL’s brilliant PR moves
As communication professionals, we should see that this event was not just a musical showcase, but a case study for a communications campaign done right.
“Acho, Bad Bunny es otra cosa” – Cómo el show de Bad Bunny revela los brillantes movimientos de PR de la NFL
Se ha hablado mucho sobre el último show de medio tiempo, en el que Benito Antonio Martínez Ocasio, más conocido como Bad Bunny, subió al escenario en uno de los eventos más importantes del año —tanto para el deporte como para la música— haciendo historia como el primer artista en encabezar un espectáculo de medio tiempo completamente en español.
The NFL is branding themselves for Taylor Swift Fans
There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of […]
How Ethics Could Help the NFL Spark Social Change
While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard around the nation. Kaepernick silently […]
Public Relations Lessons from Steelers RB James Conner
If you don’t know James Conner’s story by now, you should. Even if you aren’t a football fan or don’t enjoy sports in general, his journey is as inspirational as they come. James Conner, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in rushing yards and rushing touchdowns. […]
Colin Kaepernick Sparks a National Conversation
At the start of each football season I try to prepare myself for the influx of weekly posts online about athletes, teams and the best plays of the week. However, the start of this season had a different message to send. On Aug. 26, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the national anthem at a pre-season […]
