Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

This post is part of diversity series for Progressions. “Our generation will be the one hiring you someday,” my parents reminded me for the millionth time, slipping a final snippet of professional advice into our dinner conversation. We were discussing the controversial issue of tattoos and piercings in the workplace — and not making much headway — when I first […]

Regional Conference Highlights: Y Are You in PR?

Regional Conference Highlights: Y Are You in PR?

Georgia Southern University recently hosted its Regional Conference, “Y Are You in PR: A Study of Generation Y and the Profession,” giving attendees the opportunity to learn how to reach and motivate different generations. While gaining useful information, students applied their newly found knowledge throughout the event with interactive workshops. Keynote presenter, Kathryn Potter, senior vice president of marketing & […]